The Robinson-Shuba statue project enjoyed tremendous publicity Sunday with the airing of CBS Sunday Morning‘s feature on the important memorial to racial equality. (View of a clip of the story here.)
Producers of the show estimate the audience at about 6 million viewers. Social media extended the reach. A CBS post with a clip of the show generated 7,300 likes on Facebook, as well as 1,600 shares. Twitter and Instagram posts also generated high engagement.
Here are some video clips CBS Sunday Morning posted on its social channels: